David Berkowitz is Senior Director of Emerging Media & Innovation for 360i, the digital marketing agency, where he develops social media and mobile programs for marketers spanning the media & entertainment, retail, travel, and CPG industries. Every Tuesday, he pens the Social Media Insider column for MediaPost; he had written over 250 columns for MediaPost since 2004.
Prior to 360i, he served as director of marketing for Viewpoint's rich media advertising group Unicast and marketing firm iCrossing. Previously, with research firm eMarketer, he interviewed 175 executives, authors, and analysts on the cutting edge of technology and business. His writing has also appeared in Advertising Age, Mashable, MarketingProfs, iMedia Connection, DM News, and other publications.
He is frequently quoted online and in print, having appeared in The Wall Street Journal, The New York Times, Reuters, the New York Post, the Associated Press, and USA Today. Ad Age, Ad Week, and PR Week have all named him among the most influential advertising and marketing professionals on Twitter.
Mr. Berkowitz has spoken at over 100 events, including SXSW, CES, Digital Hollywood, ad:Tech, Blog World Expo, Web 2.0 Expo, and Social Ad Summit. He has also guest lectured at a number of corporations and campuses, including Google, Coca-Cola, Cox, Yale University, MIT and NYU.
He has also blogged extensively, contributing to MarketingVox, nowEurope, AdTechBlog, and others. He has published his own MarketersStudio.com since 2005. He currently blogs at Advertising Age’s Digital Next, 360i’s Digital Connections, and his own MarketersStudio.com.
He has a BA in Psychology from the State University of New York at Binghamton and served on his alumni association's Board of Directors. He currently lives in New York City.